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Position Summary

The Senior Manager, Market Strategy is an enterprise business owner of data product research and market development that aims to drive incremental innovation and value through CVS' pharmaceutical manufacturer, payer, and provider customers and Trade data assets. This role has a critical leadership position on the Trade Strategy and Data Product Development team which is responsible for developing strategy for data and insights products that are scalable and flexible. The data products are innovative and non-traditional offerings that support the broader Trade portfolio and strategic near and long-term goals. The Senior Manager is directly responsible for thought leadership and market strategy with ownership of research methodology, execution, and application, market trend and competitive analysis, business opportunity development, and pilot ideation and implementation.

The Senior Manager is comfortable with ambiguity and strives to deliver and capture value for both customers and CVS alike by staying ahead of relevant trends in healthcare, producing white papers, refining use cases and solutions, and creating recommendations about why, when, where, and how CVS can best position itself to win in a crowded market. Data and insights product idea incubation, market opportunity, and test-and-learn launches in the market are a key focus area for this role. As a research and market strategist, the Senior Manager leverages previous strategy consulting and market research expertise to refine and grow our knowledge base of data products and the competitive market landscape. The Senior Manager leverages analytical and creative skills to work cross-functionally across the enterprise to draw insights from disparate sources of information and build new business ideas, initiatives, goals, and strategic plans.

Primary responsibilities include:

Drive development and execution of data and insights product growth strategy: Develop deep understanding within PBM/Trade to 'see around corners' as to where the market will be heading, consolidating learnings, and developing product concepts and recommendations to achieve market advantages. Assist Lead Director, Data Product Development with analyzing the portfolio and prioritization among growth and market opportunities.
Produce thought leadership: Research, draw relevant insights, and prepare material (white papers, etc.) for senior enterprise stakeholders and business partners / collaborators relevant to Trade strategy and data product innovation. Prepare and deliver presentations for business leadership in a way that adds value and is easily understood by others who may not have the same background, expertise, interest, or business goals.
Manage new product growth and market opportunities: Manage the execution of novel pilots to promote new business development and growth. Engage cross-functionally across the organization to design solutions, develop test-and-learn implementation plans, drive results, and resolve issues encountered by the team.
Develop innovation business / use cases and new customer segments: Formulate new approaches to how we target and deliver to customers with our data and insights offerings and ecosystem. Assist Lead Director, Data Product Development with customer outreach and engagement.

Required Qualifications

7+ years of related work experience
5+ years of demonstrated experience in Market Research, Data and Analytics, and Product within pharma and healthcare environment, with focus on expertise and experience working in the pharma value chain
Entrepreneur mindset with ability to develop new-to-enterprise and new-to-market data product offerings and solutions
Demonstrated leadership and collaborative skills with success building and leading integrated, multi-functional teams in an agile, fast-paced environment
Demonstrated ability to develop strong relationships across all levels within an organization and with relevant external constituents
Ability to generate new ideas, strategy, and potential business opportunities with supporting business cases to bring those ideas and strategies to market effectively
Demonstrated experience leading others to develop analyses, presentations, and support material to successfully implement strategy or change initiatives
Mature problem solving, analytical, oral, and written communication, and presentation skills; advanced MS Office skills
Demonstrate and apply thought leadership
Identify and synthesize Pharma data market trends and projections
Find new data product and customer opportunities
Develop customized market research methodologies
Drive competitor intelligence and landscape analysis
Drive primary and secondary research
Develop pilot offerings
Author white papers and drive other inbound marketing tactics
Create new use cases, customer profiles, and user personas
Refine customer segmentation and targeting strategy and tactics
Develop and implement product extension and differentiation strategy
Formulate and refine data product and portfolio strategy
Develop and present internal and external presentations for cross-peer and executive-level audiences

Preferred Qualifications

Demonstrated experience in generating new ideas, backed by business cases, and shepherding them to in-market launch, especially within large organizations and with external business partners
5+ years of experience in data strategy, product development, healthcare analytics and economics, or pharma consulting
8+ years of experience in managed care which may include PBM, Pharma, market access, account management, or specialty pharmacy experience
MBA or management consulting experience

Education

Bachelor's Degree (required)
Master's Degree (preferred)

Pay Range

The typical pay range for this role is:

$79,200.00 - $174,200.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.