Bounteous is a leading digital innovation partner for the world's most ambitious brands. Our organization creates transformative digital experiences through services that include strategy, experience design, technology, analytics and insight, and marketing.
We are looking for a Senior Loyalty & CRM Strategist to drive customer loyalty by leading engagement and retention strategies for our clients. The Senior Strategist should be able to see the big picture as well as give campaign direction to deliver optimal results. This role will be responsible for leading CRM strategy, reporting, analysis, optimization, and assisting with loyalty program evolution of client programs. This role works closely with product, technology, creative, and analytics teams to deliver best-in-class experiences.
Role and Responsibilities
- Lead all phases of CRM and loyalty engagements, including goal setting, campaign planning/testing, launch strategy, and ongoing marketing optimization
- Identify gaps in the customer experience; create the ideal customer journey
- Develop marketing plans that align with client customer, brand, and business objectives and drive incremental revenue
- Review and synthesize client customer data, competitive space, and market to identify opportunities for program evolution and long-term planning
- Lead strategic planning sessions; identify opportunities and prioritize initiatives
- Consistently measure, monitor, evaluate, and refine 1:1/CRM programs to maximize incremental revenue and profit
- Define audience, segmentation, data requirements, use cases, and tests for CRM messaging
- Identify KPIs and collaborate with analysts to deep dive into consumer insights that inform recommendations
Preferred Qualifications
- 7+ years of experience in marketing, CRM, loyalty, communications
- Experience at a digital-first agency/consultancy required
- Understanding of CRM data for use in segmentation, targeting, reporting, and analysis
- An analytical thinker with a creative, innovative spirit
- Ability to clearly communicate ideas to a variety of audiences; a strong leadership-level presence
- Collaborative; skilled at bringing people together with an ability to work across internal and external teams with ease
- Solution-oriented with a drive to clarify and resolve complex challenges
- Adaptable and flexible; skilled at managing multiple projects in an ever-changing environment
- A team player and builder
- Excellent written, verbal, and analytical skills
- Expertise in building or evolving loyalty programs a plus
- Marketing automation platform experience a plus
- Experience designing cross-channel strategies across all digital platforms (web, app, email, SMS, push) a plus
- Bachelor's degree in Marketing, Communications, Business, or related field or equivalent work experience preferred
$88,000 - $115,000 a year
Individual pay is determined by many factors, including experience, relevant education or training, and organizational needs. The mid-range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role.
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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you're missing some of the above), we encourage you to apply.
Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.
In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous community.
Bounteous is willing to sponsor eligible candidates for employment visas.
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