Skip to main contentA logo with &quat;the muse&quat; in dark blue text.
Taylor Morrison

R0011188 Paid Search Analyst

1 month agoScottsdale, AZ

What You'll Do

  • Serve as the go-to contact with our home-listing partners; work in tandem with those partners to assess performance and explore the viability of additional ad products/channels
  • Campaign setup, management, and optimization for Paid Media channels
  • Strategy mapping and media planning across channels and divisions
  • Ongoing keyword and audience research
  • UTM creation and standardization
  • Report building and ongoing performance analysis
  • Help establish an attribution model that considers multiple customer touchpoints
  • Data analysis across web and CRM platforms
  • Building a "playbook" for media strategy for the brand
  • Trend monitoring and ongoing industry research (actively looking for testing opportunities)
  • Liaise with partners and agencies to support holistic marketing efforts
  • Collaboration with internal teams (i.e. divisions, communications, creative, IT) for tactical alignment
  • Lead training sessions that allow for the transfer of knowledge across growing teams

Sound Like You?

You might be just who we're looking for if you have

  • 3+ years experience in Paid Media
  • Bachelor's Degree
  • Proficient knowledge of Google Ads, Bing Ads, Google Display, and YouTube (programmatic, CTV, and social-ad platform knowledge a plus)
  • Competent knowledge of Google Analytics (GTM experience a huge plus)
  • Fundamental knowledge of all digital marketing channels (Organic, Email, Affiliate, etc.)
  • Proficient with spreadsheets and various reporting/measurement tools. An expert in data analysis
  • Experience with Salesforce a plus
  • Experience leading discussions/presentations revolving around Paid Media (excellent communications skills)
  • Experience working with brands focused on lead generation (real-estate vertical a plus)
  • Process oriented
  • Ability to work independently as well as in groups to bring projects to fruition
  • A demonstrated leader with a high level of intellectual curiosity
  • Loves marketing/advertising/branding!

FLSA Status: Exempt

Will have responsibilities such as:

  • Office or non-manual work, which is directly related to management or general business operations
  • Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

  • Report to Division/Corporate Office/Community daily and adhere to schedule
  • Ability to oversee direct reports daily and provide guidance as needed
  • Ability to access, input, and retrieve information from a computer and/or electronic device
  • Ability to have face to face conversations with customers, co-workers and higher level manager
  • Ability to sit or stand for long periods of time and move around work environment as needed
  • Ability to operate a motor vehicle
  • Comply with company policies and procedure

Physical Demands:

  • Must be able to able to remain in a stationary position up to 50% of the time
  • The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

#LI-KD1

Client-provided location(s): Scottsdale, AZ, USA
Job ID: Taylor_Morrison-27133976
Employment Type: Full Time

Company Videos

Hear directly from employees about what it is like to work at Taylor Morrison.