What You'll Do
- Serve as the go-to contact with our home-listing partners; work in tandem with those partners to assess performance and explore the viability of additional ad products/channels
- Campaign setup, management, and optimization for Paid Media channels
- Strategy mapping and media planning across channels and divisions
- Ongoing keyword and audience research
- UTM creation and standardization
- Report building and ongoing performance analysis
- Help establish an attribution model that considers multiple customer touchpoints
- Data analysis across web and CRM platforms
- Building a "playbook" for media strategy for the brand
- Trend monitoring and ongoing industry research (actively looking for testing opportunities)
- Liaise with partners and agencies to support holistic marketing efforts
- Collaboration with internal teams (i.e. divisions, communications, creative, IT) for tactical alignment
- Lead training sessions that allow for the transfer of knowledge across growing teams
Sound Like You?
You might be just who we're looking for if you have
- 3+ years experience in Paid Media
- Bachelor's Degree
- Proficient knowledge of Google Ads, Bing Ads, Google Display, and YouTube (programmatic, CTV, and social-ad platform knowledge a plus)
- Competent knowledge of Google Analytics (GTM experience a huge plus)
- Fundamental knowledge of all digital marketing channels (Organic, Email, Affiliate, etc.)
- Proficient with spreadsheets and various reporting/measurement tools. An expert in data analysis
- Experience with Salesforce a plus
- Experience leading discussions/presentations revolving around Paid Media (excellent communications skills)
- Experience working with brands focused on lead generation (real-estate vertical a plus)
- Process oriented
- Ability to work independently as well as in groups to bring projects to fruition
- A demonstrated leader with a high level of intellectual curiosity
- Loves marketing/advertising/branding!
FLSA Status: Exempt
Will have responsibilities such as:
- Office or non-manual work, which is directly related to management or general business operations
- Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance
Essential Functions:
Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
- Report to Division/Corporate Office/Community daily and adhere to schedule
- Ability to oversee direct reports daily and provide guidance as needed
- Ability to access, input, and retrieve information from a computer and/or electronic device
- Ability to have face to face conversations with customers, co-workers and higher level manager
- Ability to sit or stand for long periods of time and move around work environment as needed
- Ability to operate a motor vehicle
- Comply with company policies and procedure
Physical Demands:
- Must be able to able to remain in a stationary position up to 50% of the time
- The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.
Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.
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