Amperity is more than just the leading customer data platform - THE PEOPLE bring energy, smarts, and experience from all different backgrounds, reflecting our commitment to diversity, equity, and inclusion. THE TECHNOLOGY is multi-patented, AI-powered customer data management software that we invented to help solve problems that have been frustrating consumer brands for years. THE OPPORTUNITY is to hitch your career to a rocket ship. We're addressing a critical market need: helping hundreds of leading brands make sense of massive amounts of transactional and engagement data so that they can understand their customers and provide experiences that delight while boosting revenue and moving the business metrics that matter. Come help us make it happen!
The Role
The Director of Content Strategy plays a vital role in constructing an integrated content strategy that will engage Amperity target personas. Working with internal and external collaborators, you will plan, oversee, and execute this content strategy from start to finish. Supported by creative and editorial resources, you will be responsible for building content that brings to life our three brand narratives (CDP Foundations, Paid Media, Build With) with the ultimate goal of creating pipeline with Amperity prospects. You will be responsible for conceptualizing and producing content assets that resonate with viewers across earned, owned, and paid platforms, to build awareness and drive education, consideration, and purchase across the buyer's journey funnel.
Interesting Problems
- Content Strategy and Leadership
- Develop and oversee Amperity's content marketing strategy aligned with driving awareness, pipeline and audience needs.
- Lead and manage a team including a content producer/writers, creative designers, and agencies to ensure high-quality, engaging content production.
- Collaborate with cross-functional teams including product marketing and growth marketing
- Content Strategy and Execution
- Create and oversee the production of various content types (videos, guides, podcasts, case studies, reports, webinars, social posts, display, etc.) that resonate with the personas at different stages of the buyer's journey.
- Ensure content is optimized for SEO, engagement leveraging analytics and user insights to refine strategies.
- Understand how to create large assets that can then be broken into multiple pieces for distribution through many channels.
- Distribution and Promotion
- Develop a distribution plan for content across relevant channels, leveraging paid media, owned social media, email, partners, and industry to reach the target audience effectively.
- Collaborate with the Growth Marketing team to implement promotional strategies for content.
- Performance Analysis and Optimization
- Monitor and analyze content performance, providing regular reports and insights to improve content effectiveness.
- Continuously optimize content strategies based on data-driven insights to drive higher engagement, conversion rates, and ROI.
- Industry Expertise and Trends
- Stay up to date on latest content trends, and emerging AI tools, incorporating these insights into the content creation strategies to maintain a competitive edge, reducing production time and costs.
About You
- At least 10 years of experience in creating and editing content for B2B Enterprise SaaS target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube, and Google.
- Bachelor's degree in journalism, communications, or a related field.
- Must be versed in, keep up to date on and have experience with modern B2B content engagement and consumption trends.
- Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles, for a variety of target audiences.
- Experience leading a design team as well as familiarity with software used in creating content such as Adobe suite.
- Experience successfully managing people as well as agencies
Remote Available
Amperity has headquarters in Seattle and NYC. We are also currently hiring in CA, CO, CT, FL, GA, IL, IN, MA, MN, NC, NJ, NY, OH, OR, TX (Subject to change).
Compensation
Base Salary: $150,000 - $216,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training.
Other Cash Incentives: For many of our positions, other cash incentives are also available.
Stock Options: The opportunity for ownership is an exciting part of Amperity's total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.
Benefits
We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.
Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.
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