Job Classification:
Marketing & Communications - Marketing
Chief Growth Officer - Direct to Consumer
Are you excited to work in a start-up environment within the walls of a nearly 150-year company? Are you passionate about shaping and evolving a newly launched business? Do you have the skills to drive customer awareness, engagement, and conversion? Are you ready for a role that allows you to be innovative and build new capabilities where you can see your impact every single day?
The Chief Growth Officer is responsible for managing the full funnel marketing strategy that drives Prudential's Direct to Consumer Business, Prudential Stages. Stages is an extension of Prudential Financial that was launched this past January to reach a wider market and provide consumers with choice (online, virtually, or face to face) in how they engage and purchase solutions. Over the last two years, this dynamic and high performing team has built a new end-to-end experience, including a tech-forward online platform that helps consumers navigate through pivotal life stages, such as retirement, with confidence. With a click of a button, consumers can easily schedule a call with our team of experienced financial advisors who can offer financial planning, investments, life insurance, and retirement solutions.
In this role, you will play a significant role in shaping and influencing the company's growth strategy. You will oversee execution for Prudential's direct-to-consumer marketing efforts across paid media, owned channels, affiliates, and partnerships, while partnering with counterparts across the business to ensure a holistic customer experience, Brand continuity, and business profitability.
Essential Job Functions
- Create, own, and execute Prudential Stages' direct-to-consumer end to end marketing strategy
- Lead full funnel marketing efforts across all levers (paid media, organic traffic, nurture and affiliates, and external partnerships) to drive profitable customer acquisition
- Create and maintain Prudential Stages' marketing learning agenda across the funnel, launch iterative tests in market, and manage critical KPIs to drive business optimization
- Leveraging agile methodology, lead the direct-to-consumer agile marketing team, fostering a culture of innovation, data driven decisions, and high velocity execution
- Oversee collaboration and partnership with Enterprise marketing capabilities (i.e. Prudential Brand team to drive increased retail engagement)
- Support the sales team to drive customer conversion with our financial advisors
- Effectively manage outside agency/marketing vendor partnership(s) and execution
- Manage and oversee Prudential Stages Marketing budget with an emphasis on driving profitable growth
- Report directly into the head of Prudential's Direct to Consumer Business
Knowledge, Skills, and Abilities
- 15+ years in marketing, working on consumer-facing digital experience
- Deep experience in multiple lead generation channels (e.g. Paid Media, Social, Email/SMS/CRM, SEO, Affiliates, Partnerships) with familiarity in others
- Dynamic leader with experience inspiring teams to reach performance goals
- Experience driving campaign strategy and execution
- Ability to assess and communicate key strategic risks and opportunities
- Experience defining strategic vision and tactical execution plans for complex consumer experiences
- Highly data-driven with a strong analytics background
- Strong management skills to interface across several teams, coordinate and align different teams to the same strategic goals, and efficiently inspire and drive success
- Preferred experience with early stage / venture /start up companies
- Experience working with and leading agile teams
- Experience managing lead generation vendors and marketing agencies to ensure ROI-positive engagements and that KPIs are being met or exceeded
- Experience in effectively working with multiple, cross functional teams (i.e. Sales, UXUI, Product) for collaboration and company-wide project delivery
- Experience with performance marketing and sales tools such as Marketo, Tableau, Adobe Analytics, Salesforce, etc.
What we offer you:
The below is an example of our US benefits summary:
- Market competitive base salaries, with a yearly bonus potential at every level
- Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
- Retirement plans:
- 401(k) plan with company match (up to 4%)
- Company-funded pension plan
- Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
- Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
- Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
To find out more about our Total Reward package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $201,900.00 to $273,100.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.