Alliances Marketing Manager - ServiceNow - National Office

Position Summary

Alliance Marketing Manager |

We are looking for a passionate and energetic Marketing Manager - who can execute targeted marketing campaigns to build awareness, drive pipeline and strengthen partner go-to-market - to join our Consulting Marketing and Communications team. In this role, you will oversee the development of marketing strategy, content development, and core messaging and positioning for a select set of alliances - as well as oversee a team of alliance marketers. You'll build and maintain relationships with alliance partners and collaborate with key stakeholders to clearly define requirements and deliver expected results.

Deloitte's Consulting Marketing team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients, deliver on the strategy of our businesses in the marketplace, and capture the hearts, minds, and loyalty of our clients.

• Lead a team of alliance marketers, aimed at building awareness, credibility and demand for our alliance relationships
• Drive and own strategic planning as well as the intake and prioritization of ad-hoc requests based on business demand
• Create strategic messaging and positioning for alliance relationships to differentiate Deloitte and advance awareness of capabilities, offerings, solutions and successes across the broader organization and in the marketplace
• Build and deliver effective marketing programs that build pipeline and eminence for alliance programs and drive business growth for go-to-market initiatives; set best practice standards for the team to increase efficiency and repeatability
• Oversee requirements to ensure campaign goals and objectives are identified, documented and accomplished, while carefully managing scope, schedule, risks, issues, decisions, and interim milestones within agreed schedules; drive resource allocation across a select group of alliances to optimize capacity against the alliance portfolio
• Utilize agile expertise, knowledge of project management processes, workflows, and terminology to make recommendations on leading, innovative, or other processes to increase efficiency and effective of Marketing Project Management activities
• Maintain project timelines and deliverables to ensure successful execution of programs with reporting and tracking of leads; consult and collaborate with stakeholders to clearly define requirements and expected results
• Collaborate with key relationship managers, alliance, and sales teams to deepen collaboration and partnership across internal and external teams

• Bachelors degree in Marketing or related field
• 8+ years of professional B2B marketing experience in professional services marketing or technology marketing; 3-5 years management experience
• Experience leading teams in agile ways of working, with a preference for depth in marketing campaign management tools (including Workfront)
• Strong performance in developing, managing and executing multichannel marketing and demand gen programs, with a collaborative mind-set, to consistently deliver high quality results
• Experience in developing digital advertising, branding and social media to support event marketing activations
• Experience leading by influence and ability to work within a matrixed organizational structure with a persistent focus on client service (both internal and external)
• Excellent written and verbal communications skills, with proficiency presenting to senior executive audiences
• Demonstrable organization skills and ability to prioritize multiple tasks simultaneously and keep time sensitive, highly visible projects running smoothly
• High proficiency with MS Excel, Word, and PowerPoint

• Minimum 3 years of prior relevant experience with technology alliance marketing experience preferred
• Deep experience in project management software tools, with a preference for Workfront experience
• Client-service mindset, with demonstrated attention to detail, commitment to continuous improvement and focus on excellence in work product delivery
• Strong team player who can build and maintain strong relationships across a matrixed organization
• Strong ability to direct and handle multiple, simultaneous projects under deadline pressure and in a fast-paced environment
• Flexibility/adaptability - comfortable working with ambiguity and continually evolving priorities
• Availability for up to 25% travel, as needed.